Free delivery across the UAE from AED 120 · Same day in Dubai for orders before 10:30 amFree delivery from AED 120 · all UAE
RubiFuré Foléré, a premium African hibiscus drink in a 330 ml bottle with a cream and red hibiscus label

Original recipe

Premium African hibiscus drink

Made with real hibiscus calyces, mint, orange, pineapple and a warm note of cinnamon. Naturally sweetened with monk fruit and crafted in the UAE.

RubiFure Foléré

Bottle
330 ml
Energy
23 kcal
Alcohol
0%

Halal certified

See what’s inside

Bloomed in heritage. Brewed for now.

The story

One flower. Many names.

For generations, hibiscus has been brewed, shared and cherished across cultures, known by many names and celebrated in countless traditions.

RubiFuré is a tribute to this shared heritage. Rubi evokes the deep ruby-red hue of hibiscus, while Furé means “flower” in Hausa, a language widely spoken across West Africa.

Our first recipe, Foléré, takes its name from the traditional hibiscus drink of Cameroon, honouring the roots of a beverage that has brought people together for generations.

Our ambition was simple: to honour this heritage while reimagining it for today. By bringing together hibiscus, carefully selected ingredients and a refined recipe with no added sugar, we seek to preserve the pleasure of this beloved drink and create new moments of sharing, from one generation to the next.

  • BissapSenegal & The Gambia
  • SoboloGhana
  • ZoboNigeria
  • FoléréCameroon
  • KarkadéEgypt & Sudan
  • RoselleThe plant itself
  • SorrelThe Caribbean
  • Agua de JamaicaMexico

What’s in the bottle

Eight ingredients, nothing hidden

Deep red hibiscus calyces steeped with fruits, fresh mint and cinnamon, then sweetened with monk fruit and allulose instead of refined sugar.

  1. WaterThe base of every brew.
  2. Hibiscus calycesThe fleshy red cups of the roselle flower that give the drink its colour and tartness.
  3. AlluloseA rare sugar found in small amounts in figs and raisins.
  4. Mint leavesA cool, fresh lift.
  5. OrangeBright citrus to round the sharpness.
  6. PineappleA soft, tropical sweetness.
  7. CinnamonWarmth on the finish.
  8. Monk fruit extractNatural sweetness from the luo han guo fruit.

Listed by quantity, as on the label.

0gAdded sugar

23kcal per bottle

0%Alcohol

100%Vegan

Real hibiscus calyces

Halal certified

No preservatives

No artificial colours

Why it’s different

RubiFuré vs. a typical soft drink

The same refreshing pour, without the sugar.

Per 330 mlRubiFuré FoléréTypical soft drink
Calories23 kcal~140 kcal
Added sugar0 g~35 g, about 9 teaspoons
Sweetened withMonk fruit and alluloseSugar or glucose syrup
Flavour fromReal hibiscus, fruit, mint and cinnamonFlavourings
Halal certifiedYesVaries

Per 330 ml. Typical values for a can of regular cola.

Our products

Pour a little heritage

Chilled delivery across all seven emirates: same day in Dubai for orders before 10:30 am, next day for orders before 3:30 pm. Free delivery from AED 120.

The RubiFuré Ceremony Box, coming soon Limited edition

Launch edition

The Ceremony Box

AED 249

RubiFuré Foléré premium African hibiscus drink, 330 ml bottle, no added sugar

Original recipe · 330 ml

Foléré

Hibiscus, mint, orange, pineapple and a warm note of cinnamon. No added sugar, 23 kcal / bottle. Best served ice cold.

Choose a size

AED 130

Recipes

Many ways to enjoy

Foléré is crafted to be savoured as it is, ice cold, and to let your creativity bloom. Whether you’re pouring for yourself or hosting, try one of these alcohol-free mocktails, then invent your own. Share your creation with us on Instagram, @rubifure.official.

Serves 1 · 2 minutes

Ruby Spritz

You need

  • 120 ml Foléré, chilled
  • 60 ml sparkling water
  • A squeeze of fresh lime
  • A sprig of mint, lots of ice

Method

  1. Fill a tall glass with ice.
  2. Pour in Foléré and top with sparkling water.
  3. Finish with lime and the mint sprig.

Serves 1 · 3 minutes

Hibiscus Ginger Fizz

You need

  • 120 ml Foléré, chilled
  • 60 ml zero-sugar ginger ale
  • 2 thin slices of fresh ginger
  • An orange wheel, ice

Method

  1. Gently press the ginger slices in the glass.
  2. Add ice and Foléré, then top with ginger ale.
  3. Garnish with the orange wheel.

Serves 1 · 3 minutes

Orange Ruby Spritz

You need

  • ½ bottle of Foléré, chilled
  • Juice of 1 fresh orange
  • Sparkling water, to top
  • 2 orange slices, mint, ice

Method

  1. Fill a glass with ice.
  2. Add the orange juice and Foléré.
  3. Top with sparkling water, stir gently and garnish with orange and mint.

Where to find us

A little closer to you

We’re preparing to bring RubiFuré to a curated selection of cafés, hotels, spas and beach clubs across the UAE.

As our journey unfolds, our partner venues will be listed here. Stay tuned for the first places to discover RubiFuré.

For hospitality partners

Bring RubiFuré to your venue

A distinctive, alcohol-free hibiscus drink with no added sugar, halal certified and crafted for refined hospitality experiences.

Interested in serving RubiFuré? We’d love to introduce you to our signature recipe. Let’s arrange a tasting.

Become a partner

News

The latest from RubiFuré

Milestones, awards and new editions, as they happen.

  • November 2026

    Nominated for an award

    RubiFuré has been nominated for an award. The results are announced next week, and we’ll share the news here.

  • October 2026

    Officially halal certified

    Foléré is halal certified by International Halal Certification (IHC), Dubai.

  • October 2026

    Our website is live

    rubifure.com is open: discover our story, what’s in the bottle and the first look at Foléré.

The RubiFuré Journal

First pour, first served

Stories, recipes and offers, once a week. Subscribers get early access to the launch before it opens to everyone.

Get in touch

Let’s pour together

Event catering, business gifting, distribution or a simple question: tell us what you have in mind.